Today Erez joins us to discuss how 2key is using blockchain to transform regular links into multi-step referral SmartLinks.
Erez is the CEO and Co-Founder of 2key, But known by everyone as Kiki. After a long career in the Finance sector, he made a pivot in his life into the hi-tech industry to become an online marketing specialist. He’s an expert in leveraging small ideas into big dreams that sweep people into a kicking reality. His long-term vision is to make a change in the advertising industry, helping businesses and people by making the world a little more flat and equitable. Kiki’s passion is nature and the outdoors, and he defines himself as an environmental activist leader. His motto- Always think out of the boX.
2key’s vision and plans ahead – https://www.2key.network/about-us
Statistcs – https://community-dashboard.2key.network/
How 2key is different – https://www.2key.network/tech
What pain 2key solves – https://www.2key.network/tech
2key biggest achievements so far – https://www.youtube.com/watch?v=qNByw0voRo0
*Disclaimer. None of this information is financial advice.
The following transcript was created using artificial intelligence. There will be some grammatical errors below.
00:00:03:21 – 00:00:14:01
Richard Carthon: Hello everyone, welcome to another episode of Crypto Current. Your host here Richard Carthon and today I got a very special guest all the way out in Tel Aviv, we have Mr. Erez with 2key. How are you doing today?
00:00:15:00 – 00:00:17:00
Erez Ben: I’m very well thank you for having me.
00:00:17:02 – 00:00:30:03
Richard Carthon: Of course. Well, already using your amazing product, been able to help me grow our newsletter and then also able to make all kinds of cool smart links, but before we dive into that give us a little bit of background on yourself.
00:00:30:09 – 00:01:10:11
Erez Ben: So I’m Erez I’m originally from Israel and now living in Tel Aviv. I’ve been working in the finance industry for about a decade and about seven years ago I decided to move to the high tech world, online marketing, online products. I’ve been building, working for a beautiful corporation, 16,000 people for a few years and then opened my own business in the ethic area. Been developing many products along my career, about 15, executed about five of them and for the past three years I am working solely and fully on 2key Network as a CEO and also Head of Product.
00:01:10:15 – 00:01:32:23
Richard Carthon: That’s awesome. Well, I mean, the fact that you’ve already got focused into the tech side of business and have worked on amazing products that have exited, you know, tell us about what was your first introduction into the Crypto and Blockchain space. Like what was that transition even like, who introduced it to you and then like what made you decide like this is an area of focus that I want to kind of get into?
00:01:33:27 – 00:02:32:27
Erez Ben: So I’ve been working in finance industry since 2003, 2004 and the first time I heard about Bitcoin of course, it was somewhere around 2011 and I wasn’t too techy at the time, but I just tried to look at Bitcoin and think of it as something parallel, similar to the traditional tools that we have in finance world. And the way I saw it is one stock with one exchange only dedicated to this stock, which is pretty amazing, but it took me another year to understand the big biggest feature of Bitcoin, which is decentralization. The fact that people can do anything without the need for any permission, it’s permission-less, trust-less, etc. And the way I looked at it is like something that can be manipulated very easily and can be pumped very easily and that’s why I thought maybe this is something I shouldn’t play with or enter into it and is also very hard to get to.
00:02:32:29 – 00:02:57:07
Erez Ben: It took me a few more years, until 2016, until I decided I want to dive in a bit more, but the big boom of course happened in 2017 and it was a pivotal moment. I remember it was the ICO of Bankera, one of the biggest first one of this time, $153 million dollars. Their office was only 100 meters from ours on the same street.
00:02:57:17 – 00:02:58:03
Richard Carthon: Wow.
00:02:58:05 – 00:03:36:15
Erez Ben: And we started 2key three weeks earlier and my partner called me and said you heard the news about the bold startup whatever. I said I don’t know what you’re talking about, so I was looking out of all the news, I couldn’t find anything. He said, “No, no, no you should go into like spaces you never knew before. And then I heard about what Bankera did and it just blew our minds. We just started 2key three weeks earlier and the pivot was a month later. We just started digging into Crypto much more than before. I already had some Ether from before, but actually I had Ether before I even had Bitcoin eventually.
00:03:36:24 – 00:03:37:09
Richard Carthon: Yeah.
00:03:37:11 – 00:03:43:15
Erez Ben: Thanks to a friend of mine who pushed me to buy it, it was like $120.
00:03:43:27 – 00:04:06:28
Richard Carthon: Wow, nice. Yeah, I mean ironically enough, my first intro into the Crypto space as well, I first got into Ether, then went into Bitcoin, then went into others, but you said so around what 2016, like you said, you created 2key. So explain what it is and what made you come up with the concept and you know, flash forward into 2020 you know, what’s been going on?
00:04:07:26 – 00:04:11:09
Erez Ben: So actually we started 2key mid 2017.
00:04:11:12 – 00:04:11:27
Richard Carthon: Got it.
00:04:11:29 – 00:05:15:28
Erez Ben: We started thinking of the idea in 2016 and I owned some Ether from then, but it took us almost a year to start 2key. And when we started 2key, we didn’t start 2key as a project in the Crypto space, we just came up with a solution, a regular solution to the virtual problem between content. And the problem is that in today’s world and if you want to have good online marketing, there is a huge duopoly of Google and Facebook that holds about 70 percent of the market. And they’re just killing everyone around, but we noticed one segment that is growing and this is a segment that no one can beat, referral, word of mouth. This is something you would see with Uber or Airbnb, the big corporates. They will always offer you some referral program, but you will never see this in small business or even a medium business. And the reason for that is because the integration to create links, the trick or the finance behind it is just too complicated and complex and expensive, but when I speak to small businesses, like even my yoga instructor or someone bigger, they would love to have a referral program.
00:05:16:00 – 00:05:28:09
Erez Ben: So when we started talking we thought, “Ok, let’s do some referral solution,” very basic, which is going to be just taking a link and implementing a pixel. A pixel is a tracking technology that Facebook and Google use, for example.
00:05:28:11 – 00:05:28:26
Richard Carthon: Yeah.
00:05:28:28 – 00:05:51:29
Erez Ben: Enter the link and give you back the link with the pixel in it already, you don’t have to do anything. We have decided that and we will do everything on the payments and tracking for you. A month after we started the company, then, we started learning about the possibility that maybe we can do this with Crypto and we could do this with a smart contract and it was just like you know, perfect match.
00:05:52:05 – 00:05:52:20
Richard Carthon: Yeah.
00:05:52:22 – 00:06:27:26
Erez Ben: Not only can we do it now, finance so much easier, we can do it on a global scale. Not only that we can trick people and this is the biggest problem, how do you trick people eventually and how do you incentivize the value of how you’ll give them rewards? You have to ask them for their bank account or their PayPal, you have to ask them for their email or phone number. Crypto solves all that. If the person even said the name Anonymous just giving you his Crypto address you can, you know, give him money, you can give him rewards and we just shifted in gratitude. This is how we should develop it.
00:06:29:11 – 00:07:14:13
Erez Ben: The best thing of course is Crypto is such a hot and interesting topic, it helped us bring the best people in the world to walk with us and thanks to that, we got our Chief Scientist in order to keep team members working with us since almost some of them three years, some less, which are some of the best in the space in my opinion. Fast forward for 2020, we were working on 2key since late 2017, the beginning of 2018. We started selling the 2key tokens actually in the beginning of 2019 with soft contracts, but we launched the product, the first version only in 2019. It was the first smart contract with the 2key protocol for token sell.
00:07:14:26 – 00:07:15:11
Richard Carthon: Okay.
00:07:15:13 – 00:07:19:10
Erez Ben: It was a bit late for you know, for token sell in 2019.
00:07:19:12 – 00:07:19:27
Richard Carthon: Right.
00:07:19:29 – 00:07:42:09
Erez Ben: We already shifted when we developed another product for donations and then we started thinking of how we can do it on a mass scale and we started working on the main deflection product of 2key, which is PPC smart links. It’s actually just taking any link in the world and converting it to be a smart link that can automatically track, record and reward people for sharing it.
00:07:42:26 – 00:08:41:28
Richard Carthon: Yeah and I want to interject real quick on that and one of the first ways that I got connected to 2key and for everyone listening, it’s the number two and the word key, K-E-Y, so 2key. And it’s very powerful in the sense of whenever you create one of these smart links, they have this on the back end that you can see how it is being shared across to multiple people, how it is layers deep, so you can see where the link starts and then how if one person shares it, all of the different webs that like come from it as well. It’s very impactful just to see how quickly something can spread and then also going back to something you brought up earlier about the referral program of how you can use you know, some paper click type links to have people refer you out and then have them be incentivized to actually share it. For anyone that is growing a business you know how powerful it is to have someone be incentivized to share your content and then to also have a very cool, clean way to be able to see it as well is pretty remarkable.
00:08:42:02 – 00:09:18:28
Richard Carthon: And you know, currently just you know, we are using 2key for a campaign to continue to grow our newsletter and it has already shown huge dividends, we’ve had a ton of people already come and start coming into our newsletter by taking our online quiz of How Crypto are you? if you haven’t taken it, I highly recommend checking it out, but definitely want everyone listening right now to go and learn more about 2key and to check out how powerful their smart links are. If you want to expand a little bit more about you know, how people can like sign up using your smart links and get all that set up.
00:09:20:07 – 00:09:24:02
Erez Ben: For sure, so maybe I’ll share my screen to show you in a demo, it will be easier.
00:09:24:09 – 00:09:36:19
Richard Carthon: For sure and for everyone listening, this is a special. If you’re not following us on YouTube, you can go on our YouTube channel, watch this episode as well that you’re listening to and you’ll be able to watch along as Erez shows how this all works. So go ahead.
00:09:36:21 – 00:10:18:21
Erez Ben: So let’s start with what is a smart link. A smart link is a link, any link in the world. You can take any ACP link, which is 99.9 percent of the links in the world, which has the 2key protocol integrated with the link. What the 2key protocol does, 2key protocol geographically detects any ERC address on your device. And if you don’t have one, we are creating one for you on the fly and storing it in the link itself by the exact order of all the addresses of all the people that show the link. Eventually what we creating, is a full referral map, a full distribution map of how your information is spread along the Internet.
00:10:18:23 – 00:11:42:17
Erez Ben: The 2key links, the 2key smart link, how it looks like, it’s a link that has a hash. So you can take any link that you like, it could be for example, ACM.org, convert it to a 2key link, it will be like 2key.me/hash and that hash is changing every time a new user is sharing it with someone else in his chain. It can be one person, it can be some other people, you can put it on Twitter and even a thousand people can click on it and each one of them will have a different link and every time they share it, they will share a different link signed only to them. With this technology, we created 2key Network, which is a referral program, but not a regular one. So let me show an example, this is for example, 2key news and announcement channel on 2key Network. And here are some of the campaigns that we run in the past couple of weeks, here’s one that we had about a few weeks ago about our listing on Bitcoin Global, we just wanted to promote this link, it’s a blog post of the exchange and here you can see really nicely the power of multi-step incentive. Our organic reach was somewhere a little bit less than 100 people, but with a bit less than 100 people and it’s a big graph and hard to see here.
00:11:42:25 – 00:11:55:18
Erez Ben: Eventually we were able to reach 920 people, generating 236 clicks and 97 approved clicks. So we took our organic reach and we multiplied it by 10.
00:11:55:20 – 00:11:56:05
Richard Carthon: Yeah.
00:11:56:07 – 00:12:09:18
Erez Ben: And this is nothing compared to results that we had in the past couple of weeks, we had even a thousand Xs, some of the 20 people organic reach and reaching twenty thousand people.
00:12:09:24 – 00:12:25:04
Richard Carthon: Right and real quick, I just have something I wanted you to speak to really fast, so if somebody were using like, a Facebook or a Google to run this kind of campaign or to get this out there, like they would be paying a considerably more amount to try to get these results.
00:12:26:00 – 00:13:34:05
Erez Ben: Yes, so what’s nice about referrals, is not only that you don’t have to go over the click bid wars that Google has or just pay without knowing your results in the end. With 2key, you set all the parameters of the campaign, you can set the dates, the amount per click, the target audience. So eventually you just pay per clicks and not only clicks in general, we have about twelve check ups, most of them are secrets behind the scene, very deep technology to prevent spam and bots. So this is the difference between clicks and improved clicks, we are not approving all the clicks. If someone for example, would open the same link from the same device or the same browser more than once, we would count it only once. If it’s not one of your target audience, we won’t count it at all. And this is a difference in the color here, red for example, represents someone which is not going to click. It doesn’t mean that the person didn’t open or saw your click, he saw it, you just don’t have to pay for it. And this guy, which isn’t approved, no this one did the click. I’m looking for a green one, this one, which is an approved click.
00:13:34:07 – 00:13:34:22
Richard Carthon: Got it.
00:13:34:24 – 00:13:51:21
Erez Ben: We had like many campaigns in the last couple of months. We just launched it three months ago, the version one of 2key smart links and we are pushing new versions in about every three to four weeks.
00:13:54:09 – 00:13:54:24
Richard Carthon: Yeah. Go ahead.
00:13:54:26 – 00:14:38:13
Erez Ben: And I just want to say, to mention, the biggest obstacle that we had is of course, like the whole industry, we were suffering from the high gas cost of Ethereum at the moment. So we’ve been shifting in the last six weeks to fully working on improving our layer two. And this is another thing which I should mention, 2key has also a layer two. All the tracking of the links doesn’t involve any gas when people are sharing the links. There is a touch with layer one of Ethereum only twice, the first time when we deploy the smart link and the second time when the smart link ends and then we distribute all the rewards.
00:14:39:22 – 00:14:40:07
Richard Carthon: Got it.
00:14:40:09 – 00:15:16:11
Erez Ben: All this beautiful map is happening on our layer two in the protocol itself and now what we are doing, we are even taking those two last points of touch with layer one and we are moving them to layer two. So eventually in about a month from now, you can deploy a smart link for totally free, it will be deployed on our layer two and we’ll just copy to layer one once a day and all the rewards distribution will happen in the best transactions also once a day. So for the constructor or the person who creates the smart link, you won’t have to pay anything.
00:15:16:13 – 00:15:45:28
Richard Carthon: And why that’s powerful, so let me try to break this down and correct me if I’m wrong Erez, but basically 2key was built on top of the Ethereum platform, so typically whenever you do something on top of Ethereum, it takes gas to be able to make those transactions happen. So after the initial transaction of just getting the smart contract completed, instead of every time someone clicking on your link having to distribute gas to do that because you are a two layer that does not happen, it happens on your own platform, which is allowing it to be able to be free, correct?
00:15:47:06 – 00:16:10:12
Erez Ben: That’s correct. Of course this comes on decentralization, which comes a bit postponed. It won’t be on the spot it will take a few hours, but with a product like ours, I think the big benefit is the product itself at the moment and the decentralization will be solved, fully solved once its 2.0 will come to life or once we will solve it ourselves.
00:16:11:07 – 00:16:11:22
Richard Carthon: Right.
00:16:11:24 – 00:16:14:08
Erez Ben: But right now, usability is much more important.
00:16:14:10 – 00:16:36:20
Richard Carthon: Right, which is great and what is important about this as well, is that because you’re trying to solve this problem, as soon as y’all kind of crack this, it’s gonna kind of open up the floodgates of opportunity for 2key to be used in a ton of different ways and in areas. And also for all the listeners today, even if you aren’t involved necessarily in the Crypto and Blockchain space, you could use 2key for pretty much anything, correct?
00:16:37:12 – 00:17:49:04
Erez Ben: Exactly, 2key was built from day one for mass adoption. We’re always thinking 2key to be one of the leaders and taking the Crypto space from 50 million people to 500 million people and how we do that with the few things that we build. First of all, we build a wallet, in app wallet. So if you don’t have a Mathematical Ledger that you can use of course with 2key, you can just use it without having a wallet. Not only that, you don’t have to create the wallet when you are onboarding into the network and when you are using one of the links. You will have to do it only once you have real incentive on the table to take, only once you have a referral reward to claim, only then we will ask you to create a wallet and you don’t have to create one on the sales path, you could just do it with us very simply and easily. The second thing is that with our layer two, what we are doing is creating addresses for all the people that don’t have addresses, like 99 percent of the people in the world that’s using small links. So people can use smart links without even knowing that there is a Blockchain technology behind it and they will be exposed to it only once they come to claim the rewards. This is, in my opinion, one of the biggest factors in order to bring a good user experience, in order to bring the next wave of people into the Crypto space.
00:17:49:06 – 00:18:53:20
Richard Carthon: Definitely. I mean, usability and just thinking about the end user experience top of mind is invaluable and is super important to creating mass adoption and to making sure that it spreads even further outside of just the Crypto and Blockchain space. It’s really cool and one of the reasons I was really excited to bring you on the show, was even though this is a Crypto and Blockchain focused podcast platform, it is utilizing the technology to expand past just this world and there so many projects and things that are being built, especially when it comes to Blockchain that just goes so much further than just Crypto and so it’s really cool that you’ve been able to create a platform that utilizes all of these amazing features that expand into a greater population across all kinds of different businesses and just use cases. So, a really cool project, really excited that you’re working on this and I’m happy that we’re getting to work together in this capacity. Now I know that you’ve been in this space for a while and that you’ve seen all kinds of really cool projects that are in this space. You know, what are some right now that you’re kind of paying attention to?
00:18:55:09 – 00:20:01:18
Erez Ben: Wow, so this is a crazy time to ask that question. If you asked me this a few months ago, I will probably give you just two or three. Today, it’s about 20 or 30, but I’m trying to spend at least like two hours a day just you know, to keep track of all the developments that’s going on around the space. One of the reasons is we also at 2key, we are not a defer product, we are calling ourselves a demar, decentralize marketing, which is something that is pretty new and I believe it will come in the next year or so, but we do want to help people that use 2key and people that own the 2key token to benefit from the great DeFi tools that are out there in the space. This is one of the reasons for example, we launched last week, a marketplace inside the 2key wallet. So you could straight forward the 2key wallet. And let me show this for example, straight from the 2key wallet you can just make swap and not a regular swap.
00:20:01:20 – 00:21:05:07
Erez Ben: This is the 2key wallet and this is the same interface you will see if using Mathematical Ledger with 2key for example. You could see who gives you the best rate, but not only did you get the best rate, it will also show you what’s going to be the gas cost, which is a huge factor these days. Now the reason we build all this in product is exactly because we understood that people eventually, they don’t want to go around and use too many tools, they would prefer to have a one stop shop and here into this tool we want eventually to integrate the best platforms you can swap tokens at. So as you see, Kyber and Uniswap are the first two to be integrated. Kyber was the first one that we listed 2key tokens at three months ago, which was very good, but just two or three weeks later we listed it also, I would say signed it into Uniswap.
00:21:05:17 – 00:21:32:08
Erez Ben: So Uniswap, in my opinion, and this is something I thought from day one, Uniswap is a killer product, it’s a product that could potentially kill exchanges, really kill all the exchanges in the world or useful like the fact that you can give all the business model of exchanges today to the people. In this case liquidity providers are just amazing.
00:21:32:10 – 00:21:32:25
Richard Carthon: Yeah.
00:21:32:27 – 00:23:18:12
Erez Ben: And we are putting a huge focus into Uniswap ourselves these days. Another project I was looking at, Curve. So it’s a very interesting project, very complex, very complicated, but there is a reason why you see Curve right now. I would see number two in the DeFi world in holdings these days, the ability to take, to make pools that are a combination of a few tokens, this is just an expansion, an amazing layer to Uniswap. The third one is Ava. So Ava is something we want to even integrate into 2key eventually, it’s a real life use case, you know, people are borrowing and lending and eventually if you want Crypto, if you want Crypto space and DeFi tools to get mass adoption, you have to start thanking the old industries. And this is one of the biggest old industries involved, the lending industry. So I think these are three great projects in the DeFi world if I have to look at I would put my eye on. And there is another one that could be promising, but it’s not coming for now, which is bank or V2. It has a big promise, bank or V2, it could potentially eliminate the permanent loss problem. It’s not coming yet, they have some technical issues around it, but if they will be able to solve it, this is something totally worth following.
00:23:19:02 – 00:23:55:24
Richard Carthon: And looking into, for sure. And thank you for putting those different products on there, I’m gonna be checking those out, especially I’ve already been looking at Uniswap and I agree I mean, it is powerful, it is a very powerful tool and it in the long run just like you said, could eliminate a ton of its competitors. I think it’s one of those first big movers that really could just absolutely begin to take over the space. So thanks for putting that on everyone’s radar, but also what is something in the next like one to three years in the Crypto and Blockchain space that you think we are beginning to make a shift to that you think other people should be aware of?
00:23:58:28 – 00:24:13:12
Erez Ben: So I believe that the Crypto space kind of rigids limits within the space, you know, the next wave should come from people like my wife or my mom, people that aren’t that techy.
00:24:14:08 – 00:24:14:23
Richard Carthon: Yeah.
00:24:14:25 – 00:25:43:20
Erez Ben: And any product that will eliminate the user experience of web three and make it the same as web two will just succeed in my opinion. So what I would look at in the next couple of years is for products as such. The second thing is I really believe in the fundamental layer that the world at the moment is going into some economic turbulence, maybe something that will push people into Crypto without even the need of Crypto to do anything, people will just try to save their assets, to save their money. They will understand this amazing tool and they will just make the effort to learn how to use it. So I think that another thing that we should look at is educational tools. Anyone that is around education, this is something you do. Any podcast, any blog that they would like they see in the space, they’re doing a really good job. I think that they’re just gonna be exploding with interest in the near future, so as many more influencers and people from the community will educate more people around, it will be very good for the space.
00:25:43:22 – 00:26:07:02
Erez Ben: If I have to, you know, to give a focus for like five years from now, I would say you would see Bitcoin and Ethereum in the same level as the currencies of the you know, the top 50 currencies of the world, maybe even top 30. And these would be just something that makes sense to people.
00:26:07:04 – 00:26:07:19
Richard Carthon: Yeah.
00:26:07:21 – 00:26:19:02
Erez Ben: People will say, you know, like “Why did they buy the land in Manhattan when they could 50 years ago?” It will be exactly the same, Why didn’t they buy some of these amazing digital assets when they could?
00:26:20:20 – 00:27:18:21
Richard Carthon: Yeah, I agree and thank you for putting that out on everyone’s radar. And for everyone listening, of course as I always say, like none of this financial advice, but it’s also one of the things where it’s still so early and it’s still from a relative standpoint so easy and affordable to get into Crypto and to get some and to have an ability to hedge against where though just like Erez said, the world currency is headed and how there might be a shift to hedge against local currencies to the digital side and looking at some Cryptos. It’s a really good opportunity right now in this moment to be looking at ways to get involved and to potentially find ways to purchase your own after doing your own research and figuring out what it is that makes the most sense to you. So Erez man, I really appreciate your time, I appreciate you showing us how 2key works and for putting these other products on our minds, but you know, What is a final thought that you want to leave with all of our listeners here today?
00:27:21:01 – 00:27:54:04
Erez Ben: Eventually, let’s not forget why we are going into Crypto. It’s not only about the money, it’s about something much bigger. In my opinion, capitalism changed the world, not in the right way in the last couple of years. There’s too much power with too little people you know, eventually we need to redistribute wealth, this is why we are here for. In my opinion, I’m not sure Crypto would be able to do it. I think so, I believe so, I want it to happen, but this is much more important than anything else.
00:27:54:06 – 00:28:56:06
Erez Ben: If you can redistribute power, if you can bring the poorest people in the world to have access to finance tools, this would be the biggest success of Crypto space, more than anything else, more than making yield farming or making money. And with that at 2key for example, we want to do the same for businesses that just want to promote themselves. They don’t have to go and spend money with you know, platforms they don’t know what they’re going to get and just empowering their own communities. This is the best thing for everyone sake and it’s a win-win for everyone involved. So I welcome you to, you know, just join the train and if you are new to Crypto by the way, you just said, like it’s not financial advice. You should just go to 2key and open a wallet, you can buy some Ether with your credit card. We have a credit card solution, accepted in 180 countries, 50 fiat currencies, very easy to use.
00:28:56:17 – 00:29:07:17
Richard Carthon: Awesome. Well thank you for that final note and for anyone that’s looking to get involved Erez just said here’s a great first step that you potentially can take, but what are some ways that people can connect with you and learn more about 2key?
00:29:09:22 – 00:29:40:15
Erez Ben: So we have a few public channels and the best one I would say is if you’re into Telegram, we have two Telegram groups. One is just for news announcements, just a couple of messages a week and another one is to check a phone for everyone to speak. We have a Twitter channel and of course the website’s 2key.Network, has all the links to our YouTube channel, Twitter, LinkedIn, etc. You’re welcome to follow us and the most important, the best thing to do is just to try 2key. Go and create your smart links.
00:29:41:15 – 00:30:32:24
Erez Ben: One of the best things that we launched just last week is zero gas cost smart links deploy, full links with no rewards, for with rewards will come in about four weeks now. So you can just go into 2key, create an account with 2key links and then take any link in the world that you like, make it a smart link and just trick how people sharing it on the web to make it to be reality and once you’re ready to go to the next step, even give them some incentive to do so. For now there is an incentive by the way, even with links with no rewards, we have in 2key a what we call the reputation program. So we’re giving people reputation points that are later translated into tokens, with our token, which is traded and listed in fine exchanges. So the incentive really is there.
00:30:33:26 – 00:30:41:16
Richard Carthon: Awesome. Well again, I really appreciate you explaining all that. For everyone listening, make sure you go check out 2key. And also for everyone listening, Stay Crypto Current.
Crypto Current will be guiding all of you who are new to the cryptocurrency world to becoming a cryptocurrency and blockchain expert. Crypto Current was founded to give access to information to everyone on current events occurring in cryptocurrency and blockchain in a digestible way. Since its creation, we have created content that impacted thousands of people through its podcast, blog, and social media.