Alveena Khalid from Film.io joins us to discuss on Democratizing Hollywood Entertainment.
Alveena Khalid – Growth Director; Co-Creator. Film.io
With almost a decade of experience in building communities, running C-level positions, developing teams, and advising startups, Alveena Khalid is an entrepreneur and Web3 marketing advisor. Prior to her experience in the blockchain industry, she has been playing a pivotal marketing role in tech Fortune 500 companies.
Alveena is the Growth Director of Ingredient X, the film and software development studio specializing in blockchain, DeFi, and NFT technologies including the creation of Film.io, the world’s most powerful decentralized filmmaking ecosystem that places Hollywood decision-making onto the blockchain and into the hands of creators and fans, to which Alveena is a co-creator.
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The following transcript was created using artificial intelligence. There will be some grammatical errors below.
00:00:15:29 – 00:00:31:23
Richard Carthon: Well, everyone, welcome to another episode of Cryptocurrency, your host here, Richard Carthon . And today I have a very special guest who’s working on a really interesting project in the film industry. We have Alveena , who’s the director of growth at Film that I show. How are you doing today?
00:00:32:18 – 00:00:34:06
Alveena Khalid: Great. What about you? How are you doing?
00:00:36:00 – 00:00:47:10
Richard Carthon: I’m doing well. Thank you for for joining us on the show. And before we we dive into all the amazing things happening at film that I oh, let’s first learn a little bit more about you. Do you mind giving us some background on yourself?
00:00:48:07 – 00:01:35:15
Alveena Khalid: Yes, of course. So I’m the great director for me, so as you can clearly see here. So I started my journey when I was 13 years old. So it’s been around almost a decade since, you know, gotten into the marketing industry as a whole. And then five years ago, I got into crypto, you know, of course, as an investor first and then gradually getting into the marketing side of things. I started as a writer first and then going again with marketing and then now into crypto where help not only just, you know, give them support in terms of, you know, director as a graduate of growth but also offer advisory to a lot of my clients.
00:01:35:25 – 00:01:38:02
Alveena Khalid: So yeah, this is where I really come from.
00:01:41:09 – 00:01:50:09
Richard Carthon: That’s great. And with having that background in marketing and understanding how that goes. What was that first introduction into the Web3 and crypto space? How did you first learn about it?
00:01:51:07 – 00:02:23:09
Alveena Khalid: So of course, like most people, I think you got to learn about this through one of my friends when he was talking about how he got into Bitcoin and got the first investment and how it turned out, I think that’s when I realized I never imagined myself working in this industry because even till today, when I talk about crypto to what we talk about, what I’m doing to my friends circle, they don’t understand 80% of the stuff I talk about. So it all started out, you know, as a side hustle or something I would do in a free time as an investment.
00:02:24:01 – 00:02:37:29
Alveena Khalid: But then as I got more into L found new opportunities, found how passionate I am about this and how it’s going to, you know, how it’s just the next big thing. And then, you know, that’s when I really started to work on it and found myself here.
00:02:40:19 – 00:03:11:00
Richard Carthon: Which is great. And like you said, a lot of people don’t necessarily know as much about the space, but are starting to become more aware of it and more open to it. And so, again, going from the traditional marketing standpoint, getting more into this space. Tell us a little bit about film dial. So it’s it’s aiming to be the world’s most powerful filmmaking ecosystem. Tell us a little bit more about like, what is the goal and why you decided to attack this particular subset of of blockchain and web3?
00:03:12:17 – 00:03:51:00
Alveena Khalid: Got it. So, yeah, as you mentioned, it is governed by the world’s first filmmaking industry. Now, of course, you know, it is film is the most powerful, decentralized filmmaking ecosystem, placing Hollywood decision making on to the blockchain, into the hands of creators, of bands. What is necessarily mean is that we currently have three different audiences starring the creators. So what it does is that creators can give their content out as DOT proposals, get funding, get licensing, connect with some of the biggest investors and audiences.
00:03:51:05 – 00:04:25:09
Alveena Khalid: And then for the other side of things, it’s going to be for fans. So this is where fans can stake or native token, which is fan tokens. They can put their tokens on for staking and vote for the specific projects that they’re interested in. And likely investors get to see all this kind of data that what projects are performing well, what are not performing well, and then not only pick the best projects out of this and headhunted some good creators, but also, you know, can do it can help with funding overall.
00:04:25:22 – 00:05:04:07
Alveena Khalid: So these are the three types of audiences that we are serving. But what what makes it so much different from most of the things that, you know, people you get you get to see in the film industry is how easy we’re making for web two uses to own which web3. This is actually one of the main struggles you can see, right. As we just talked about that how most of the people nowadays don’t understand how the things we talking about in crypto so we’re making this entire race seamless for web to use is to onboard web3 using definitely you know you can just sign in using your Google account if that’s what you prefer or even your wallet.
00:05:04:09 – 00:05:22:00
Alveena Khalid: If you come from a bet through background enter, you can start staking. Everything is right there on this pod. All the instructions mentioned, we just try to make it very user friendly. So even if you have no idea what even a dollar is, you can still learn about it while you are going through that process.
00:05:24:17 – 00:06:01:27
Richard Carthon: And I think that’s a really good play on this because bringing people from the traditional Web 2.0 space to Web 3.0, there’s a lot of education that goes with onboarding and getting people that use this seamlessly. So like you said, you’re kind of attacking three different types of subsets within the film industry. So for someone who is wanting to come and use your platform, are these for your potential filmmakers? Are these for your investors in films? Are these for people who just want to connect more with potential producers? Like who? Who’s the ideal person that would come in in lives and be part of this now?
00:06:03:04 – 00:06:33:13
Alveena Khalid: So, of course, since it’s you know, it’s something what we’re doing initially is that we’re breaking all the barriers of entry here and fast tracking everything. So that’s definitely something even newbies, you know, if, if I’m a new filmmakers actually, you know, if, if I were new and what happens in a traditional market is that you would have to have, you know, exclusivity. You need to have the connections with the best agents, best filmmakers, best actors and crews in order to make a very successful movie. This is not the case with me.
00:06:34:01 – 00:07:04:03
Alveena Khalid: We’re trying to give equal opportunities to everyone. So like you mentioned, anyone from any of your categories that you mentioned they can on board and they wouldn’t do wouldn’t have to go through any of the barriers of entry. And everyone will have equal opportunities to get discovered to create what they want to get, you know, building from from audience itself and see, you know, estimate the value of your project and of course, the distribution, publishing, licensing. All this is also, you know, part of film news.
00:07:04:05 – 00:07:09:27
Alveena Khalid: It’s like an all in one solution, whether you’re a creator, filmmaker, fan or investor.
00:07:12:12 – 00:07:42:06
Richard Carthon: Which is great. And so walk me through like I’m listening to this. This sounds amazing. Like, I’m really interested in potentially being a part of the filmmaking industry and being able to decide, okay, which film goes through. Walk through an entire process of like, from, like creation of like, hey, I have this idea of a film, I would potentially want to do this. And let’s say I’m competing against three or four other filmmakers at the time. Like how, how does the process from start to finish roughly work.
00:07:42:28 – 00:08:15:05
Alveena Khalid: Got it so weird that happens is that of course is going to start with creators. So if I’m a creator and I have a content, I have a movie drafted and then I’m going to publish it as a proposal, and then there’s a functionality called Go Score that we use, which fans which particularly tells you what stage of process you were in. So if I’m a creator and I’m posting my content on a dial and then I can I get to see the whole progress. Who just goes for that? Hey, first voting now fundraising.
00:08:15:27 – 00:08:50:21
Alveena Khalid: Now you need to create an NFT to get those fundraising dunks. It tells you the entire goes for like this. It’s like a progress bar that tells you that this is what you need to do first, then this, then that, and then everyone, whether you are a creator, investor or a fan and access that goes for and see where this creator is. So it’s not just, you know, beneficial for creators in general, but also for fans because, you know, the more you support something, the more benefit you get. And it’s really easy to even enter for fans because all you have to do is that just get fan tokens.
00:08:50:28 – 00:09:21:04
Alveena Khalid: In fact, now if you just, you know, registered for early access, you get to have 100 fan tokens for free once the platform launches. It’s really easy for for even to fans to participate, become part of the community, get the original community going and participate in a project. Because you know what happens generally for fans also, they get they get involved in a movie when it’s actually published, all done and into the cinema. That’s the only time when you can see it.
00:09:21:06 – 00:09:40:18
Alveena Khalid: So there’s you really don’t have that kind of part of you or your opinions or, you know, you just don’t feel like the entire movie is part of where you come from. But for putting this into blockchain, that’s when you get to be involved from from scratch through the end product. So definitely having that emotional
00:09:42:05 – 00:09:47:18
Alveena Khalid: investment into the project, something that’s very beneficial for fans and for creators.
00:09:49:03 – 00:10:21:01
Richard Carthon: Definitely. I mean, one of the things that you are promoting on the website is championing inclusion, quality, equality, diversity in global entertainment. And one of the ways they are doing that is taking the power away from long held centralized control to a more diversified and distributed ability. And we are doing this through the power of of a DAO, a decentralized, autonomous organization. For for those who aren’t as familiar with it, why did you choose the route of creating a DAO to help create this inclusivity for this initiative?
00:10:22:18 – 00:10:53:18
Alveena Khalid: I think the number one thing definitely has to be diversity. If you look at from the studio, like Hollywood point of view or even just filmmaking point of view, there isn’t a lot of diversity. There’s a lot of sequels. There are a lot of remakes happening at the moment. Take Marvel, for example. It’s just a comic, right, turning into movies. And this is what you get to see now what is happening by using a dial where fans can vote and have like, you know, really put their opinions out there. What they would like to see next is like the next future.
00:10:53:27 – 00:11:13:18
Alveena Khalid: This is where you get to have more diversity in content. So you don’t only get to see a lot of sequels and remakes all the time. You get to see actual, original content, you know, for maybe, say, indie filmmakers and then really get those kind of different diversity that those really, really the main goal, transparency and diversity.
00:11:16:27 – 00:11:37:24
Richard Carthon: Awesome. And as you all have been building this out, as you’ve been starting to get your initial community coming and utilizing this platform, how has it been received? Like how were people initially coming in and having been able to vote? Has the now been able to vote for the first film to go live? Where are you all at in this process so far?
00:11:38:12 – 00:12:10:08
Alveena Khalid: Right. So we started onboarding creators in 2020 and in 2022, like the third quarter, we are planning to launch the early access of the public beta along with fan tokens. So nothing has been out yet to the public. But what we can see in the current in terms of communities that people are really excited of how good this concept is and how so many people, too many reputable people are already involved in Do Tell Me know. A
00:12:10:10 – 00:12:44:14
Alveena Khalid: few days ago we had like, you know, a huge event with great people in the entertainment industry. And then our advisors come from great backgrounds, our founders have great experience years, a years of experience into this. So I think that we have enough credibility which people are definitely loving and seeing, you know, great future in. And there’s definitely you get to see a lot of social engagement using that. But as for a use case, as for the actual platform being live that’s something that I’ve mentioned is scheduled to launch in quarter is re.
00:12:49:22 – 00:13:12:27
Richard Carthon: Which is great. And so you’ll have a lot of things in the pipeline getting ready to bring a lot more things to the public for them to be able to get involved in. But. On that timeline. What is something that you’re looking forward to as as this is now being brought into the greater ecosystem? What are some of those things within the future timeline that you’re looking forward to?
00:13:14:13 – 00:13:17:27
Alveena Khalid: In terms of mill or encryptor in general.
00:13:29:20 – 00:13:38:07
Alveena Khalid: Four, four for both. So let’s start with film. Film now and then also in the regular crypto industry, if there’s things that you’re, you know, looking forward to and looking towards.
00:13:50:10 – 00:13:58:09
Alveena Khalid: Oh, yeah. Sorry. Yes, I can hear you. Oh, yes. I was saying that timeline times of filming or crypto in general.
00:14:00:11 – 00:14:00:29
Richard Carthon: For film. You.
00:14:02:16 – 00:14:39:12
Alveena Khalid: Right. So. So, of course, while we were doing all of this, you know, the launch of the process, which is really, really soon, you know, and what that’s going to happen. So it’s not going to be just, you know, a you know, just a early access launch. We’re also going to launch a knowledge base, a complete knowledge base, because, of course, to to let people you know, as as I mentioned in the beginning, that we’re trying to make it very, very easy for them to use a suit on, go to Web three. So we’re also looking forward to the release of the knowledge base that’s going to include everything you would want to know about social media.
00:14:39:14 – 00:15:37:07
Alveena Khalid: How do you how do you operate the you know, the platform as a creator, as a fan, as an investor? That’s one. And then, of course, we’re going to launch that early access with some really, really exciting new features like, say, the guest list transaction. So, you know, whatever you’re going to do, it’s going to be all gaseous. We’re not going to take a single dime of those transactions. Then there are some also really cool, you know, the fact that creators will be able to submit their project as stoppable just right away and everything is done on it again and again to cover our initial mentality of making it safer, faster and and even something that, you know, of course, plug in definitely has to be one of the best options for bringing a mentality like, you know, so me and onto the blockchain.
00:15:39:02 – 00:16:04:01
Richard Carthon: Right? Well, excellent. And as you continue to look at this and have grown through building this process, you have a lot of experience within marketing. And I know a lot of people are always looking for good, helpful marketing tips. With all the information that you’ve learned along this journey with Building Out, fill me out. What are one or two pieces of information that you wish you could give yourself back when you were first starting this journey?
00:16:05:06 – 00:16:38:29
Alveena Khalid: That’s a great as it’s a great, great question. I think the fact that differentiating between, you know, building a good community, getting a good following, if you just look at I’m just going to talk about from the marketing perspective, this is what I specialize in and this is what I can advocate for. When I first started, I think everything that mattered initially was like followers and the fact that, you know, you have great communities in a traditional market, but the kind of community you can find and blockchain, that’s just amazing.
00:16:39:01 – 00:17:17:03
Alveena Khalid: You know, people get to be involved. Everything you’re doing is really crucial. It’s very essential for you to put. It’s also a great responsibility for you to put yourself out there and influence people in the right way. For example, you know, as you can already know, that you know that there are so many, you know, fewer women in the industry than men. And all of that comes down to, I think, marketing the way how you can. I think I can still as as a person of marketing, I can still influence this decision by getting the right message across, building the right communities and, you know, getting the right brand image.
00:17:17:14 – 00:17:54:07
Alveena Khalid: I think all of this, you know, all of this came from marketing itself when it was in the era of tech. ROSE When, you know, everything was advertised to is this this tech? ROSE Pour into it where men and then you can definitely take this into a very different perspective when it comes to marketing and you can convey to the point that, you know, you can give a positive impact, you know, bring more females and, you know, get the community who would be really, you know, interested in working with you not only as a, you know, as a project, but also become one of those fans of a FOMO.
00:17:54:16 – 00:18:18:09
Alveena Khalid: So I think the influence that you have and really using the grid, the powerful community that you have in the right way and really can weigh what you want to convey in a positive light that this just this, I think this level of support that you get, it just makes it so much easier to do. You can weigh these kind of strong messages.
00:18:21:17 – 00:18:52:00
Richard Carthon: Yeah. I think those are two great things. You know, helping to diversify the community and and being a female leader in the space and then also being able to help build strong communities, first and foremost, leading with that instead of having it be an afterthought and then trying to build products around. That, I think is another really good take away from that as well. So definitely appreciate that. But you know, as we begin to wrap up here, what is a final thought that you want to make sure that you leave with all of our listeners here today?
00:18:53:00 – 00:19:21:19
Alveena Khalid: Yeah. So as I mentioned, we have the early access releasing real soon. So make sure that you stick around not just for Fumio, but also in the Web3 industry in general. This is how I see everything expanding. I think it’s only a matter of time when you get to see a lot of people mass adopting to this technology, just web three in general. So I think this is a great time that, you know, you’re here listening to this.
00:19:23:05 – 00:19:50:04
Alveena Khalid: It’s really great time for you to start getting invested emotionally into this whole new space. And of course, there’s there’s fill me make sure that you follow us on Discord, which we just launched, where we’re going to announce all the new updates about the early access, about the new features that are coming out, about the new creators that we are onboarding. And all of this new exciting things are coming real soon.
00:19:51:21 – 00:20:06:08
Richard Carthon: Excellent. Well, thank you for sharing all of that. Thank you for sharing all the different ways that people can connect with Feel me? I know I’m excited to go and check out y’all’s community, but thanks again for sharing of information. And of course, for everyone listening, stay cryptocurrency.
00:20:06:21 – 00:20:30:08
Richard Carthon: Thank you for joining us for another episode of Cryptocurrency Cryptocurrencies, a cryptocurrency and blockchain education platform that’s bridging the gap between curious newcomers for just discovering the space and the thought leaders who are shaping its future. All opinions expressed by Richard Carthon, the cricket team and their guests on this show are exclusively their own opinions on this show, and any other crypto print production is exclusively for informational purposes.
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