Guest post by Kimberly Maceda
In crypto, “community” goes beyond social media followers and engagements. Because of its niche interest, audience engagement must revolve around meaningful conversations and discussions.
With a community, it will be easier to market your token sales when they come. It can also be beneficial to your audience as they build bitcoin transactions. There are many benefits to a crypto community.
First, it identifies your existing audience so you can strategically cater to their needs. Second, a community can double as a customer service portal where people can air their concerns and help others with the same issues in the future. Third, it makes marketing much easier because you already have a dedicated audience. Lastly, it can serve as an educational platform for your dedicated audience.
7 Ways To Build A Crypto Community
You may consider these seven ways to build a thriving cryptocurrency community.
1. Reach out to influencers
In the age of social media, influencer outreach is one of the most effective marketing tools. Chances are, Youtubers and influencers already have a solid community presence that you can tap into.
MKBHD’s agreement with Tesla illustrates this well. Marques Brownlee began releasing videos showcasing his passion and enthusiasm for Tesla cars a few years ago. After learning about it, the Tesla Company sent him promotional materials and funded his content. Due to this collaboration, many MKBHD subscribers started following Tesla.
2. Use Telegram or Discord
Telegram is a popular platform for crypto enthusiasts because they are excellent for keeping free-flowing conversations while minimizing trolls. They have a simple interface that beginners in the cryptocurrency community can quickly learn. Plus, they are already well-known to Crypto veterans, which is always a plus.
Discord is also perfect for community-building because of its ease of use and various helpful features, including voice and text channels, bots, and integrations.
3. Join and win competitions
A healthy community will support each other when bringing leads or partnerships. Your visibility in cryptocurrency communities grows due to winning competitions for two main reasons.
First, it’s a fantastic method for obtaining free PR. Compared to a project by itself, publications are more likely to write about a project that wins hackathons. You can expand and ignite your cryptocurrency community by gaining visibility. Second, it lends the team and platform social proof.
Moreover, winning a competition translates into project competence. Once your potential audience discovers your development skills, they are more likely to join and stay in your community.
4. Hire a community manager
Professionals can moderate, create content, plan events, and strategize your community’s growth. Hiring a Telegram or Discord community manager is essential to get the most out of your communities. You must have standards in choosing your community manager. After all, they will handle a necessary part of your venture. Find someone with the following attributes:
- Someone with previous Telegram and Discord community management experience
- Someone involved in the cryptocurrency community and knowledgeable about the industry
- Someone organized and capable of managing several tasks at once
- Someone enthusiastic about your project and committed to building your community
It is under your discretion to add more, but these four must be non-negotiable. You can also ensure your managers know how to correctly measure a community’s well-being through key metrics via tracking tools like Google Analytics and Segment.
5. Ensure you have a solid story
Like other marketing and branding techniques, a story is essential in community-building. It can highlight your community’s objectives and the perks they will get in joining your community’s project.
The story must be compelling for both new and seasoned members of society. Members can learn the importance of your project to them and the community through the story. Remember that your initial goal should be to educate your team about the project’s principles, values, ideas, and viewpoints.
6. Make consistent and relevant content
Before making content, study your community’s identity and identify its most pressing concerns. It ensures relevant and timely resources for their queries. It gives the impression that you care about what the people in your community think when you show that you’re open to suggestions. Plus, it helps create meaningful interactions with your community members.
Remember that content isn’t limited to Telegram or Discord. Depending on your audience’s preferred media channel, you may determine a fitting social media site. Twitter and Reddit make excellent choices next to Telegram and Discord.
7. Creativity is key
Even though good community management and communication can guide the community in the right direction, you shouldn’t undervalue the power of innovation. Community members can contribute ideas and open up new opportunities for your project.
Build Networks, Not Just Communities
A cryptocurrency community is more than just a platform where you can host sales and incite engagement. You are building a network of like-minded people willing to share their knowledge and other resources. Once you create a diverse and consistent community, you will be surprised by how far you will go with your built network alone.
Your project will continue to expand if you manage the community properly. Larger communities typically have volunteers who maintain order. The presence of official representatives will aid in involving the neighborhood and fostering trust in your blockchain projects.
Crypto Current will be guiding all of you who are new to the cryptocurrency world to becoming a cryptocurrency and blockchain expert. Crypto Current was founded to give access to information to everyone on current events occurring in cryptocurrency and blockchain in a digestible way. Since its creation, we have created content that impacted thousands of people through its podcast, blog, and social media.